Blog Archives

How to run a brainstorm for introverts (and extroverts too)

Aantal interessante ideetjes hoe te brainstormen (actief of passief) met mensen die niet meteen staan te springen om de post-its boven te halen op de TED-blog.

Cocktail party trivia: Brainstorming was invented in the 1930s as a practical idea-generation technique for regular use by “creatives” within the ad agency BBDO. That all changed in 1942, when Alex Osborn — the “O” in BBDO — released a book called How to Think Up and excited the imaginations of his fellow Mad Men. […]